A documentary about the emerging specialty coffee scene in Paris.
Paris. A city renowned for being first in wine, cuisine, art, fashion. But not coffee. Definitely not coffee. It's long been known to those who know and love coffee that the stuff served in the city's 7,000-plus traditional cafés, nostalgiac charm aside, is undrinkable. And until very recently, "specialty coffee" in Paris meant Starbucks (40 shops and growing) or Nespresso (George Clooney's ads are ubiqitious).
But now a handful of passionate coffee rebels aim to change all that. Against all odds, they are opening small, indie coffee shops in one of the world's most expensive cities, drawing upon shared American, Australian and Nordic influences to create a wholly new, decidedly French coffee scene. They are the upstart Davids vs. the Goliath of an established, centuries-old café system. This is their story.